Dan Gilbert this morning confirmed that a Nike store is opening in downtown Detroit.
Gilbert, the founder and chairman of Detroit-based Quicken Loans Inc. and Rock Ventures LLC, said in a Twitter post Wednesday morning that Nike Detroit will open this spring in 22,000 square feet at 1261 Woodward Ave.
“Believe. Then see it,” he tweeted.
Crain’s first reported in
September that Nike Inc., based in suburban Portland, Ore., had submitted plans to the U.S. Green Building Council for Leadership in Energy and Environmental Design, or LEED, certification at the former F.W. Woolworth Co. building.
The application is for a Nike Community Store, which is somewhat unique —more than just a retail outlet.
According to Nike’s website, employees and management in its community stores “support volunteerism and allocate volunteer hours to sport- and non sport-related efforts.” In those stores, employees are referred to as “athletes” who “work with kids to drive early, positive experiences with physical activity throughout the community.”